Free Digital Marketing Training and Internship

Free Digital Marketing Training and Internship

Our country is going to be digital day by day. Our PM. Mr. Narender Modi Ji already dreamed to see India to become a powerful digital country but how many % of people know or helping to become India more powerful in digital industry?

How many % people know what exactly is the meaning of Digitization?

I think only banking or taxing is not the only way by which India can be more powerful in digital industry. People just know about to pay tax online or payment via card or online and think its the only digital.

But there are many things which can make India digital in world.

How and Where to Learn Digital Marketing / SEO / SMO Free

There are many institutes which provide training for digital marketing but all are paid.. But YuvaJobs.com offering free internship and training on Digital Marketing for BTech / MCA / MBA / BCA / B.Sc IT students.

The training will be full time and will be in Meerut City . ( UP ). We will provide you training and internship certificate.

We will accept only 20 students. So its on first come and first get method.

Click Here To Reserve Your Seat and Register Yourself for Training

The most important is internet and websites. Mostly people do not know about digital marketing.

free digital marketing training

What is Digital Marketing

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

What is digital marketing and advertising?

Digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand. Digital marketing has come to succeed traditional marketing and the transition from paper and newspaper ads to Facebook and PPC campaigns

What is meant by online marketing?

Online marketing, which is also called internet marketing or online advertising, is any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.

What Is SEO / Search Engine Optimization?

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

What goes into SEO?

To understand what SEO really means, let’s break that sentence down and look at the parts:

  • Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.

That’s true. But have you ever stopped to consider what’s behind those magical lists of links?

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

On-Page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

On Page SEO refers to settings you can apply on your website so that it is optimized for search engines. The most important On-Page SEO tips are:

  • Having optimized titles and descriptions
  • Proper URL Structures
  • User friendly navigation (breadcrumbs, user sitemaps)
  • Optimized internal links
  • Text Formatting (use of h1,h2,bold etc)
  • Image optimization (image size, proper image names, use of ALT tag)
  • User friendly 404 pages
  • Fast loading pages
  • Mobile Friendly pages
  • Top quality fresh content (This is always the most important SEO factor!)
  • External links (no broken links or links to ‘bad’ sites)

Off-Page SEO

Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.

Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:

  • Link Building
  • Social Media Marketing
  • Social bookmarking

We will examine these in more details below, but first let me explain about the importance and benefits of off-page SEO.

What are the benefits of ‘off-page SEO’ to website owners?

A successful off-site SEO strategy will generate the following benefits to website owners:

Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.

Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page and Sergey Brin (Google founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher.  Page rank today is only one out of the 250 factors that Google is using to rank websites.

More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc.

What is SMM ( Social Media Marketing )

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons — or promoting activity through social media by updating statuses or tweets, or blog posts.

SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management  (social CRM).

What is SMO (Social Media Optimization)

SMO. Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.

When used effectively social media can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site.

 

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